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Ava Kildich's avatar

As someone who works in editorial at a big 5, I can absolutely confirm the above is all pretty spot on. The one thing I might add is that, as editors think about sales (we're always thinking about sales), the "literary" book is one you're aiming directly at awards and accolades to build the status of the imprint and yourself as an editor. Commercial is, as the title suggests, aimed at selling large amounts of copies. Upmarket (I'm speaking very broadly here but I think this is more and more true) is published with the aim of snagging book club attention. While I agree you should write the book you want to write and think about positioning later, it can be helpful to keep the above in mind as you think about your audience!

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Phoenix Logan's avatar

I think another huge issue with this categorization is that readers often look to awards to see which books they should be reading, which means they pick up very literary books and get a quarter of the way through and are bored out of their minds. Not sure what to do about this, but i do think that it harms the publishing industry if we associate literary with good because it has the potential to sway the common reader into believing that reading isn’t for them, when really they’re reading the wrong type of book.

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